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Social media includes all the communities’ website that help people to build there network with each other or share stuff. There are so many social networking, video and picture sharing websites that help promote more interaction and interactivity between various groups of people like Facebook, YouTube, MySpace, Orkut, Digg, Flickr, twitter, Yahoo buzz etc are part of the online social media.

Social media optimization is also known as SMO.SMO is a set of methods for inviting visitors to website by promoting through Social Networking sites like Facebook, Twitter, Myspace. Some how Social Media Optimization is a part of SEO, If you promote your site properly. It can help you to get higher SERP. Now a day Social Meida Optimization is very must popular because It's having highly protensial to get higher amount of traffic from Socil network site.

First we need to understand social media marketing To understand social media optimization. as we know social media optimization is a part of the social media marketing process.

Social media marketing is an advertising method that make use of social networking to increase the web presence and Traffic.

PageRank is the concept that enabled Google to leap-frog over other search engines during the late 1990s in terms of relevant search engine results pages and speed of search. PageRank holds US patent number 6,285,999 granted on the 4th September 2001 to Larry Page, one of Google’s founders. Page’s idea is based on established practice for scientific papers where the importance of a paper is based on the number of citations made to it by other papers. The Google algorithm interprets a link from one page to another as a vote.

Introduction

o Business Analysis - A better understanding of the client’s business, objectives, target customers, competition, and market competency is analyzed during this phase. A thorough understanding of the business will also enhance our knowledge about your target customers. Unique selling proposition will be thoroughly understood including branding strategy.

What are "backlinks"? Backlinks are links that are directed towards your website. Also knows as Inbound links (IBL's). The number of backlinks is an indication of the popularity or importance of that website. Backlinks are important for SEO because some search engines, especially Google, will give more credit to websites that have a good number of quality backlinks, and consider those websites more relevant than others in their results pages for a search query.
Quality backlinks is one of the most important factors in Search Engine Optimization.

AdWords is Google's flagship advertising product and main source of revenue. AdWords offers pay-per-click (PPC) advertising, and site-targeted advertising for both text and banner ads. The AdWords program includes local, national, and international distribution. Google's text advertisements are short, consisting of one title line and two content text lines. Image ads can be one of several different Interactive Advertising Bureau (IAB) standard sizes.

Google's AdWords division is based in Ann Arbor, Michigan.

Pay-Per-Click advertisements (PPC)

An organic search is a process by which World Wide Web users find web sites having unpaid search engine listings, as opposed to using the pay per click (PPC) advertisement listings displayed among the search results.

The field of search engine optimization, (SEO), is concerned with maximizing the visibility of a web site by making its listings appear more frequently and more prominently in organic search results. Some businesses base their SEO strategies on the successful insertion of their web site listing(s) into organic search results for various popular keywords.