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o Business Analysis - A better understanding of the client’s business, objectives, target customers, competition, and market competency is analyzed during this phase. A thorough understanding of the business will also enhance our knowledge about your target customers. Unique selling proposition will be thoroughly understood including branding strategy.
o Web Site Architecture Assessment - Our experts will conduct a detailed analysis of your web site. We will go behind the scenes and examine the design, flow and construction of the site from an optimization perspective. This is vital for search engines such as Google who spider the web and rank sites based upon an algorithm.
o Competitive Analysis - A thorough review of your competitors’ positions and keywords is undertaken. This process is both enlightening and instrumental in establishing a competitive advantage.
o Keyword Research & Analysis - This is a crucial stage that finalizes the keywords capable of capturing qualified traffic. We help to determine the most appropriate selection of keywords / phrases that should comprise your submission list by researching search traffic patterns within the major search engines. Relevant keywords are generally determined by understanding the clients. The keyword finalization is followed by phrase positioning according to the competition on search engines. The keywords that will generate the maximum qualified traffic for your business are consistently monitored through our special techniques.
o Site Optimization - This is a vital phase to make the site Search Engine friendly. We then work closely with the appropriate individuals within your company to implement site modifications always adhering to white hat techniques that will lead to greater prominence within those search engines. Section stage includes but not limited to insertion of Meta tags, optimization of images, insertion of alt tags, etc. The link structure of the website is also altered so as to make it friendlier for the spiders to follow.
o Consultancy to eliminate the design Issues – There may be some design issues that need to be carried out on the entire site. These issues do not come under the scope of SEO project, these may be critical to the rankings. In such changes, we will consult with you to establish how these changes will be carried out.
o Quality Check – This involves the extensive quality check to make sure that all the specifications in the optimization plan have been done. Various offline and online software are used to make sure that the proved optimization standards are met.
o Site Submissions - During this step, the website is systematically submitted to various web directories and search engines. This step needs to be carried out using